Want to generate more leads? Do you want to optimize your conversion rates? You need a tailor-made action plan to execute your marketing strategy. The marketing action plan is essential to make the link between strategy and operations. On the basis of your marketing strategy, you plan the marketing actions in this model that will enable you to achieve your objectives. You assign actions to deliver content and campaigns. You set SMART objectives and KPIs to measure them. You budget the actions to optimize your content marketing strategy in terms of creation and distribution: social media, influence strategy, adwords campaigns...